The “Charcoal & Ivory” colourway utilises the natural beauty of jute to create a sophisticated, monochrome-inspired design:
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Luminous Ivory & Cream Field: The primary background is a bright, expansive field of luminous ivory and soft cream. Because the rug is handwoven from natural vegetable fibres, the base possesses a beautiful “heathered” depth, offering a warmer and more organic feel than pure white synthetic rugs.
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Dramatic Charcoal Geometric Detail: The iconic Berber diamond pattern and the crisp perimeter border are rendered in a deep, dramatic charcoal. The raised loop construction makes these geometric lines stand out, providing a sharp, architectural contrast against the lighter field.
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Subtle Silver & Pebble Lowlights: Scattered throughout the chunky, hand-twisted yarns are subtle, natural lowlights of soft silver and pebble grey. These organic variations ensure the rug feels grounded and authentic to its handmade origins.
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Matte & Architectural Texture: The rug features a distinctive matte finish that emphasises its heavy, looped texture, creating a dynamic play of light and shadow across the floor.
Key Features
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Handwoven Chunky Looped Pile: Boasting a substantial 13mm pile height, the Souk offers a unique tactile experience. The chunky, hand-looped yarns provide a cushioned, robust feel underfoot that is far more luxurious than standard flat-weave jute.
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Global Berber Influence: The timeless diamond motif and structured border pay homage to traditional North African textiles, reimagined in a durable, eco-friendly medium.
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100% Sustainable Jute: Crafted from biodegradable and renewable jute fibers, this rug is an environmentally friendly choice that adds character without compromising on ethics.
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High-Traffic Performance: Jute is legendary for its natural resilience. This rug is designed to handle the demands of a busy home, making it perfect for living rooms, hallways, or dining areas.
Technical Specifications
Care & Cleaning
To preserve the bold beauty and structural integrity of your looped jute rug:
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Vacuuming: Vacuum occasionally to remove surface dust. Use a suction-only setting (avoid beater bars) to prevent pulling or fraying the handwoven loops.
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Spills: Act quickly! Blot liquid spills immediately with a clean, dry white cloth. Do not rub, as natural fibres are highly absorbent and sensitive to moisture.
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Spot Cleaning: Use a slightly damp cloth for minor marks. Avoid excessive water to prevent colour bleeding or fibre damage.
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Note: Always refer to the specific care label on the underside of your rug for definitive instructions.
