Bring a warm, artisanal glow to your living space with the Naturi Rust. This rug masterfully reimagines classic jute by introducing a playful checkerboard pattern, blending the raw, organic appeal of natural fibres with a fresh geometric twist. It is the perfect anchor for those looking to combine rustic charm with contemporary design.
The Naturi Rust features a striking checkerboard pattern that celebrates earthy, autumnal tones. The palette is a sophisticated mix of:
Rich Terracotta & Rust: Deep, burnt-orange hues that provide instant warmth and a vibrant pop of natural colour.
Golden Sand: The contrasting squares showcase the soft, honey-toned shades of natural jute.
The result is a beautifully textured, tonal design that feels sun-baked and inviting. The chunky, hand-braided weave adds significant visual depth, making it an ideal choice for Bohemian, Mid-century Modern, or rustic-inspired interiors.
Material: 96% Jute, 4% Cotton. The high jute content ensures a heavy-weight, durable feel, while the cotton infusion adds subtle structural softness.
Pile Height: 8mm (approx. 3/8″).
Feel: A medium pile with a firm, tactile, and looped texture. This rug is exceptionally resilient and hard-wearing, designed to stand the test of time.
Sustainable: Crafted from eco-friendly plant fibres, Naturi is as kind to the planet as it is to your home.
Jute is naturally robust, but to keep your Naturi rug looking its best, please follow these guidelines:
Routine Care: Vacuum occasionally using a suction-only setting. Avoid rotating beater brushes, which can agitate the natural braided fibres.
Spills: Gently blot spills immediately with a clean, dry cloth. Spot clean only with a slightly damp cloth if necessary.
Important: These are guidelines only—always refer to the specific care label on the underside of your rug for full instructions.
Styling Tip: As seen in the images, the Naturi Rust pairs exquisitely with warm wood furniture and neutral bouclé upholstery. Complement the rich rust tones with earthy-patterned cushions and terracotta ceramics to create a cohesive, grounded sanctuary.
| Weight | 5.304 lbs |
|---|---|
| Dimensions | 170 × 120 in |
| Care Instruction | This rug is recommended for indoor use only. Remove rug from floor and shake outdoor and gently vacuum. Do not use a beater-bar vacuum cleaner. Do not spill liquids as this will damage the rug. Never rub a spill, only blot with a clean white cotton cloth. If a stain cannot be removed seek specialist advice. Do not machine wash. All natural jute rugs shed loose fibre on initial use. Do not cut loose loops with scissors, gently tuck loops into the pile. We recommend the use of an anti-slip pad to reduce trip hazards and protect the floor surface. To protect the colours, keep away from direct sunlight. Keep away from fire |
| Colour | rust |
| Material | 96% JUTE 4% COTTON |
| Pile Type | Flatweave |
| Country Made | India |
| Backing | Unbacked |
| Pile Height (mm) | 8 |
| Pattern | Check |
| Finish | Sustainable |
| Technique | Hand Woven |
