The palette of the MAX99 utilises a subtle, monochromatic gradient of sophisticated neutrals to maximise its visual depth:
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The Elegant Base: A clean, creamy ivory white acts as the primary canvas, reflecting natural light beautifully to make any room feel instantly larger and more airy.
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The Shaded Grooves: Alternating bands of soft taupe, muted beige, and silver-grey follow the carved pathways, providing a soft contrast that beautifully defines the shifting lines without overwhelming the space.
Texture & Tactile Appeal
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Carved Multi-Level Channels: Hand-tufted with professional precision, the rug features an expertly hand-carved finish. The deep, sculpted grooves between the alternating neutral bands create a magnificent three-dimensional texture that brings a wonderful physical and architectural quality to your flooring.
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Plush, Heavyweight Comfort: Boasting a substantial 20mm thickness, the dense wool surface yields comfortably underfoot, providing a plush, cushioned feel that naturally recovers its volume from footprints and furniture pressure.
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Organic Performance Benefits: Because it is crafted from natural wool, the rug serves as an excellent sound and thermal insulator for your home. It is inherently resilient, flame-resistant, and eco-friendly, and features a natural waxy barrier that repels dirt and liquid spills—making it a perfect blend of high fashion and high durability.
Specifications
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Material: 100% Wool — an environmentally friendly, high-performance natural fibre celebrated for its enduring strength, luxurious softness, and exceptional longevity in active households.
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Pile Height: 20mm. A rich, substantial pile that maximises luxury underfoot, ensuring a welcoming and cozy feel in high-traffic zones like living rooms, bedrooms, or main hallways.
Care & Cleaning
To maintain the pristine texture and delicate neutral tones of your premium wool rug over the years, please follow these care guidelines:
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Shedding: As with all high-quality wool products, initial shedding of loose natural fibres is completely normal and expected. Light vacuuming with a suction-only setting (avoiding heavy rotating beater bars or brush attachments) will easily manage this over the first few weeks without altering the rug’s lifetime quality or performance.
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Routine Maintenance: Vacuum the deep 20mm pile regularly to keep dust and grit from settling into the natural wool foundation.
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Deep Cleaning: For accidental spills or to thoroughly refresh the fibres, specialist cleaning only is required to protect the structural backing and the wool’s natural protective oils.
