The Ives Natural rug features a classic, organic neutral palette that adds a clean finish to any room layout:
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The Chevron Stripes: The striking zig-zag sections are tightly woven in a combination of natural jute tan and crisp cotton white, defining the geometric pattern with architectural clarity.
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The Alternating Panels: The solid intermediate bands feature a marled mix of soft cream and sand beige, providing a softer, textured transition that diffuses the high-contrast look.
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The reverse side: The underside of the rug features a solid, uniform deep charcoal hue that highlights the integrated weaving technique.
Texture & Tactile Appeal
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Natural Dual-Fibre Structure: The defining feature of the Ives collection is its unique blend of cotton and jute. By spinning soft, smooth cotton together with rugged, textured jute, the surface achieves a magnificent tactile complexity that balances comfort with raw, organic appeal.
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Sleek Low-Profile Flatweave: Boasting a crisp 4mm pile height, this ultra-low-profile rug sits perfectly flat on your floor. It is highly resistant to tracking, heavy furniture indentations, and footstep shading, making it incredibly practical for placement under dining tables or low-slung doorways.
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Clean, Tailored Framework: Folded over with precision craftsmanship, the rug is framed by a tightly bound, flat-stitched edge in a deep charcoal fabric trim. This robust framework prevents fraying and ensures the piece retains its structural alignment over time.
Specifications
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Material: 60% Cotton, 40% Jute—an expertly balanced natural composition that pairs the soft, skin-friendly texture of cotton with the hardwearing resilience of natural jute plant fibres.
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Pile Height: 4mm (Low Pile). A neat, low-profile mat that offers a low-maintenance barrier against dust and particles.
Care & Cleaning
Thanks to its durable flat-woven blend, maintaining the contemporary look of your Ives Natural rug is straightforward:
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Routine Maintenance: Vacuum occasionally using a suction-only setting to remove everyday dust. Avoid using rotating beater bars, turbo brushes, or harsh attachments that could snap or agitate the natural woven fibres.
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Spills & Spots: Act quickly when accidents happen by blotting liquids instantly with a clean, dry cloth or paper towel. Spot clean any remaining marks with a microfibre cloth slightly dampened with water.
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General Advice: These care steps are guidelines only; always refer to the official care label attached directly to the backing of your rug for long-term maintenance instructions.
