Elm 200cm x 300cm Ivory

The Elm Ivory rug embraces a highly serene, nature-inspired neutral palette designed to harmonise effortlessly with your decor:

• The Ivory and Off-White Field: The overarching surface is dominated by a beautifully soft ivory cream tone, bringing a bright, luminous, and airy feel to your flooring.

• The Oatmeal Undertones: Woven subtly throughout the textured loops are delicate hints of pale oatmeal and soft grey-beige, which add beautiful natural variation and visual depth.

• The Border Accents: The rug is finished with a clean, flat-woven header in an elegant natural cream, highlighted by a subtle, thin running line of charcoal grey along the edge for a tailored touch.

Texture & Tactile Appeal

• Intricate Bubble Loop Texture: The defining feature of this flatweave design is its highly tactile surface. The multi-fibre yarn is woven into dense, varying popcorn-like loops that create a wonderful pebbled texture underfoot. This structure offers a delightful sensory experience while adding physical weight and character to your floor.

• Sleek Flatweave Profile: Despite its plush loop texture, the rug maintains a streamlined flatweave construction. This tight structure allows it to sit neatly beneath furniture legs and transition smoothly across hard flooring surfaces without unnecessary bulk.

• Character of Natural Fibres: Crafted with a high percentage of natural wool, some light, initial shedding of fibres may occur over the first few months. This is a completely expected characteristic of genuine wool textiles and does not affect the lifetime, structural durability, or performance of the rug.

• Durable Structured Reverse: The reverse side reveals a highly stable, neatly bound textile backing that provides excellent structural shape retention, helping the flatweave edges stay beautifully flat.

Specifications

• Material: 46% viscose, 39% wool, and 15% polyester — a masterfully engineered blend. Premium natural wool provides sustainable warmth and resilience; shimmering viscose adds a touch of silky softness; and polyester gives the looped fibres long-lasting durability.

• Pile Height: Flatweave — a low-profile, tight artisan structure combined with raised, looped surface texture for maximum design impact.

Care & Cleaning

• Routine Maintenance: Vacuum the rug occasionally using a suction-only setting or a handheld upholstery attachment to safely clear away everyday surface dust. Strictly avoid using rotating beater bars or turbo brushes, as these can pull or fuzz the delicate, hand-woven loops.

• Spills & Deep Cleaning: To preserve the intricate loop texture and natural fibre integrity, this rug requires specialist cleaning only. Deal with accidental spills quickly by blotting immediately with a clean, dry cloth. Always check the guidelines on the attached care label.