The “Chocolate” colourway is a study in saturated, timeless design, curated to bring a sense of organic comfort and artisanal depth to your home.
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Deep Cocoa & Espresso Tones: This rug features a rich, uniform shade of saturated chocolate brown. It captures the essence of roasted coffee beans and dark cocoa, providing a foundational tone that feels both powerful and incredibly cosy.
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Tonal Depth & Organic Lustre: Because it is crafted from 100% natural wool, the colour possesses a beautiful, non-synthetic depth. The dense fibres catch the light to reveal subtle bronze and mahogany highlights, ensuring the monochromatic look feels high-end and multi-dimensional rather than flat.
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Precision Carved Border: The design is elevated by a subtle inset border, created through expert carving in the pile. This adds a sharp, structured frame that defines the rug’s shape while maintaining its sleek, minimalist flow.
The Luxury of Pure Wool
The York collection is defined by its exceptional hand-feel and the superior performance of high-quality natural materials.
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Sumptuous Dense Pile: With a 9mm medium pile height, this rug offers a soft, cushioned, and substantial feel underfoot. It provides excellent thermal and acoustic insulation, helping to create a peaceful, quiet environment in any room.
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Naturally Resilient: Crafted from 100% Wool, the York is a sustainable powerhouse. It is a natural insulator, inherently stain-resistant, and flame-resistant, making it a durable and environmentally friendly choice for busy, high-traffic areas of the home.
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Timeless Simplicity: Its uniform colour and soft texture make this rug an ideal focal point for various décor styles, from “Modern Rustic” to “Classic Contemporary.”
Product Specifications
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Collection: York
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Material: 100% Wool
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Pile Height: 9mm (Medium Pile)
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Construction: Precision Woven with Inset Carved Border
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Attributes: Durable, eco-friendly, natural insulator, and flame-resistant.
Care & Maintenance
To ensure your York Chocolate rug remains a centerpiece of your home for years to come:
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Professional Care: Specialist cleaning only is recommended to maintain the integrity and rich earthy tones of the wool fibres.
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Natural Characteristics: As with all high-quality wool products, some shedding of natural fibres may occur initially. This is a normal characteristic of the material and does not affect the rug’s performance or lifespan.
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Routine Upkeep: Vacuum regularly using a suction-only setting (no beater bar) to keep the dense pile fresh and clear of surface dust.
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Designer Tip: The York Chocolate is the ultimate foundation for a warm, layered look. Pair it with cream bouclé upholstery and light oak furniture to create a high-contrast “Organic Modern” aesthetic, or style it alongside tan leather and brass accents for a sophisticated, mid-century feel.
