Elevate your interior with the Naturi Natural, a rug that beautifully reimagines classic jute for the modern home. By blending raw, organic textures with a playful geometric layout, Naturi offers a fresh design twist on traditional natural fibre floor coverings, creating a look that is both grounded and contemporary.
The Naturi rug features a timeless Checkerboard pattern, meticulously hand-woven to highlight the inherent beauty of its materials. The palette is a sophisticated celebration of earth tones:
Sand & Wheat: The lighter squares are rendered in a soft, sun-bleached cream.
Warm Toffee & Oak: The darker squares showcase the deeper, golden-brown hues of natural jute.
This tonal variation creates a soft “honeyed” aesthetic that adds warmth and a sense of “outdoor-in” serenity to your living space. The chunky, braided texture provides a rustic charm that perfectly complements Bohemian, Scandi, or Coastal decor.
Material: 96% Jute, 4% Cotton. The high jute content provides exceptional durability and a traditional raw feel, while the cotton blend adds structural softness.
Pile Height: 8mm (approx. 3/8″).
Feel: A medium pile featuring a dense, looped weave. It offers a firm, tactile surface that is exceptionally hard-wearing.
Eco-Friendly: Crafted from sustainable plant fibres, making it an environmentally conscious choice for your home.
Jute is a resilient natural fibre, but it requires gentle care to maintain its textured finish:
Routine Care: Vacuum occasionally to remove surface dust. Use a suction-only setting to avoid distressing the braided fibres.
Spills: Gently blot spills immediately with a clean, dry cloth. Spot clean using a slightly damp cloth if necessary.
Important: These are guidelines only—always refer to the specific care label on the underside of your rug for full instructions.
Styling Tip: The Naturi Natural is the perfect partner for light wood furniture and woven rattan accents. As seen in the images, it pairs beautifully with neutral-toned cabinetry and ceramic decor to create a cohesive, organic sanctuary.
| Weight | 9.568 lbs |
|---|---|
| Dimensions | 230 × 160 in |
| Care Instruction | This rug is recommended for indoor use only. Remove rug from floor and shake outdoor and gently vacuum. Do not use a beater-bar vacuum cleaner. Do not spill liquids as this will damage the rug. Never rub a spill, only blot with a clean white cotton cloth. If a stain cannot be removed seek specialist advice. Do not machine wash. All natural jute rugs shed loose fibre on initial use. Do not cut loose loops with scissors, gently tuck loops into the pile. We recommend the use of an anti-slip pad to reduce trip hazards and protect the floor surface. To protect the colours, keep away from direct sunlight. Keep away from fire |
| Colour | Beige/Natural |
| Material | 96% JUTE 4% COTTON |
| Pile Type | Flatweave |
| Country Made | India |
| Backing | Unbacked |
| Pile Height (mm) | 8 |
| Pattern | Check |
| Finish | Sustainable |
| Technique | Hand Woven |
