The Gatsby Cloud rug embraces a beautifully complex, multi-tonal neutral palette that balances soft, atmospheric gradients across its distressed surface:
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The Ethereal Core: A beautiful blend of soft slate blue, slate grey, and steel blue moves like mist across the canvas, introducing a calming depth and a sophisticated touch of cool colour.
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The Warm Earthy Highlights: Interwoven with the cooler tones are mottled patches of pale khaki, soft sage green, and light sand brown, grounding the design with an organic, natural warmth.
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The Luminous Foundation: Delicate, irregular patches of bright ivory and crisp cream act as the sky-like backdrop, creating an open, multi-dimensional feel that catches the light beautifully.
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The Deep Undertones: Subtle flecks of charcoal and smoky grey peek through the abstract layers, providing essential contrast and enhancing the authentic, time-worn appearance.
Texture & Tactile Appeal
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Silk-Like Shimmer and Sheen: The defining characteristic of the Gatsby collection is its fabrication from pure viscose. This high-lustre yarn delivers a brilliant, silk-like reflection that shifts dynamically depending on your room’s ambient lighting and the direction from which the rug is viewed.
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Velvety, Low-Profile Surface: Boasting a compact 6mm pile height, this low-profile rug feels incredibly smooth, sleek, and velvety underfoot. It offers a premium, streamlined finish that lies flush against your floor, reducing trip hazards and making it an excellent fit for styling under coffee tables or bedroom layouts.
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Tailored Artisan Edges: The long sides are neatly finished with a tight machine binding, while the short ends feature a flat, low-profile finish. A durable textile backing reinforces the underside to provide exceptional stability, structural shape retention, and a flat lay.
Specifications
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Material: 100% Viscose Yarn — a premium material celebrated for its magnificent silk-like softness, elegant drapes of light, and luxurious, velvety feel underfoot.
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Pile Height: 6mm (Low Pile Profile) — a tight, sleek composition engineered for maximum aesthetic impact, elegant patterning, and a sophisticated low profile.
Care & Cleaning
Because this piece is crafted from delicate, high-lustre 100% viscose yarns, special care should be taken to preserve its shimmering surface:
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Moisture Caution: Avoid getting this rug wet. Viscose fibres are highly sensitive to liquids, which can disrupt the alignment of the pile and alter the yarn’s luxurious shimmer.
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Routine Maintenance: Vacuum the low-profile pile occasionally with a suction-only setting or a handheld attachment. Strictly avoid using rotating beater bars or turbo brushes, which can pull or fray the delicate silk-like fibres.
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Deep Cleaning: In the event of accidental stains or for a general refresh, specialist cleaning only is required to protect the delicate yarn structure and maintain its glamorous finish. Always refer to the care guidelines provided with your rug.
